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Available for new engagements from January 2027

Design for decisions made under pressure.

Senior-led interface and product design for situational awareness, command and control, clinical monitoring and AI-assisted operations.

When people must act fast on complex information, unclear screens become real risks. We design systems that support them reliably, safely and without hesitation.

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Talk through your needSee our work

Talk directly with Sami, senior designer and co-founder.

Experience in high-consequence environments

The context changes. The design problem stays the same.

Across emergency services, healthcare, maritime and industrial operations, people must understand complex information and act correctly when it matters.

In these systems, design decisions have real-world consequences: a missed alarm, a wrong unit dispatched, a slow hand-over.

With AI, automation and sensor fusion, the logic behind a suggestion is less visible. Operators need to see what the system knows, question it, and override it. Trust has to be designed, not assumed.

Selected work.

Much of our work is done under strict confidentiality. Here are two engagements we can share.

Maritime operations

Groke Technologies · now NACOS Marine Finland

AI-assisted situational awareness on the bridge

The situation

A maritime technology start-up combining sensor data and machine learning to help bridge crews see what is around the vessel, day and night, and to give shore teams a view of the whole fleet.

What we did

Product design for the onboard system and the shore-side fleet product, from concept to shipped software, working day to day with the engineers.

What changed

Design work became twice as fast and half as costly as with the previous agency. The fleet product, Groke Fleet, received a Red Dot nomination.

Patient monitoring

Tietoevry Care · now Tieto Caretech

One design system for five clinical workflows

The situation

A remote patient monitoring product line used by clinicians, where clarity and trust affect patient outcomes, needed a consistent and professional interface.

What we did

As interim principal designer: a design system and five clinical workflows, planned together with the development teams and refined on their feedback.

What changed

Developers planned implementation with design from the start, and over the year the products became more professional and pleasant to use.

Before founding Bumblebee, Sami led the user experience for a national emergency response system for four years. More of our work is confidential, and we are happy to talk through relevant experience in a call.

Ways to work with us.

Start small and see the value in your own product. Most clients continue into a longer engagement.

2–3 weeks · fixed price

Operator interface review

Before field trials, an exercise or a key customer demo. An expert review and usability tests with real operators, ending in a prioritised list of what to fix first.

  • Expert review of critical workflows
  • Tests with 5–8 operators
  • Prioritised fix list and team readout

2 weeks · fixed price

Human oversight sprint for AI

For teams adding AI, autonomy or sensor fusion to an operator tool. We design how people see, question and override what the system suggests, and test it with users.

  • Oversight and override patterns
  • Tested prototype
  • Notes supporting EU AI Act human-oversight duties

6–12 months · monthly

Embedded senior product designer

A senior designer inside your team, three to five days a week. Research, interaction design, design systems and hands-on work with engineers. Product leadership too, if you need it.

  • Discovery to shipped product
  • Design system and handover
  • Vetted partners when you need more hands

For consultancies: reserve senior specialist capacity for the high-stakes cases you bid on and deliver.

Talk about capacity

A senior-led studio.

The person you talk to is the person who does the work. When a case needs more people, we bring in vetted partner studios we have worked with before.

  1. 1

    Talk it through

    A 30-minute call about your system, its users and what is at stake.

  2. 2

    Start with a review

    A short, fixed-price piece of work that shows where the real risks are.

  3. 3

    Embed in your team

    Design alongside your engineers and users until the product ships.

  4. 4

    Scale when needed

    Add trusted partners for larger programmes, under one point of contact.

Built for confidential work.

Discretion and reliability matter more than visibility in the environments we work in.

What clients say.

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Before Sami joined, the design work was expensive and significantly slower. With Sami's help, Groke's design process became twice as fast and half as costly.

Juha Rokka

CEO of Groke Technologies

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I recommend Sami as a highly professional product designer who creates high-quality product solutions. He took on responsibilities well beyond product design and worked as a full-stack product person: product analytics dashboards, coordinating releases, communicating them internally and externally, video walk-throughs, and a monthly product newsletter. His particular strength is that he is always open to feedback, new ideas, and a collaborative way of working, which makes working with him smooth and pleasant.

Roman Nikolaev

CTO at Cambri

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The development team greatly benefited from Sami in planning the implementation, and based on the teams' feedback, Sami iterated the designs as needed. Over the year, the appearance of the products evolved in a more professional direction, making them pleasant to use.

Teemu Ekola

Head of Business at Tietoevry Care (Data & AI), now Tieto Caretech

Have a system that needs to work under pressure?

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Talk through your need

Talk directly with Sami, senior designer and co-founder.